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About Aaron Fung, CPCC, SPHR

I'm a CTI-trained Coach and a lifelong student of organizational development

Hi there! My name is Aaron and in addition to having a fancy headshot, I have been coaching professionals and students from a wide variety of backgrounds and industries for the last 10 years. I hold the Certified Professional Co-Active Coach (CPCC) designation, which came as the result of completing the Co-Active Training Institute (CTI) coach training program in 2018 and Coach Certification Program in 2021.


In addition, I've built mentorship programs for Ascend Leadership (a nonprofit focused on leadership development) and training programs for Merrill Lynch and LinkedIn going back to 2004 - so growth and development are in my DNA.

Training employees at Citigroup on their LinkedIn profiles, while wearing my son on my chest

I bring deep business experience to our coaching

I spend my days working as a Senior HR Value Advisor at SAP SuccessFactors, where I help corporate HR teams optimize their talent strategy and quantify the value of HR transformation projects for their organizations.

I've worked in tech sales, management consulting, and nonprofit management jobs. I've worked for or consulted with a wide range of organizations, from financial services and non-profit to government entities and technology, consumer products, and biotech companies.


While my coaching does not explicitly involve telling people how to proceed or what to do, my wide-ranging experience also enables me to answer your tough questions on things like interviewing, industry-specific challenges, and negotiation.

Me in Red Square on my trip to Moscow, May 2015

But I also have a life outside of coaching!

When I am not working or coaching, I am usually playing tennis or badminton, traveling or working on "Go See the World," a blog which chronicles my quest to see 100 countries by my 45th birthday (I'm at 40 countries now!).

I have an MBA with a focus on Human and Organizational Development from Vanderbilt University's Owen Graduate School of Management, a BA in Business Administration from the University of Puget Sound, and I hold the Senior Professional in HR (SPHR) certification.

I was born in San Francisco, consider myself a New Yorker at heart, and currently live in Wilmette, Illinois (a northern suburb of Chicago) with my wife Caitlin, our son Cooper (who is strapped to my chest in the pic above), and our three-legged, one-eyed dog, Abbott (whom you can follow on Instagram @3legsgood).

Some of the brands I've worked for

Contact Me

I live just north of Chicago, IL and I am happy to meet in person for local clients once the Covid-19 crisis abates. I can (and do) work with clients anywhere in the world. If you have questions about how I work with clients or how you can benefit from coaching, please email me at aaron [at] coachingaf {dot] com.

Also feel free to follow the CoachingAF page on LinkedIn for articles and content around career clarity, mental models, and many other topics or my personal page on LinkedIn. Thanks!

aaron [at] coachingaf [dot] com +1 (415) 994-8380

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